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Group Philosophy
The Truwood Team

Brand Building


Brand Building

TRUWOOD GROUP’S aim is to make itself the leading wood products brand in its main market areas. A structure makes it easier for the customers to make decisions and signals all interest groups that they can count on the dependability of the services and activities in all business areas.

Truwood Group currently enjoys good name-recognition among its existing clientele. The significance of a good brand and reputation will in future become even more pronounced and Truwood Group is focusing resources on improving its reputation management with respect to all interest groups. A strategy of adopting one powerful brand has proved to be the right way forwarded and Truwood Group intends to follow this path also in the future.

Brand Portfolio